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Assignment 1: 1000 words
Analyze the current and historical ticket pricing data and apply findings to support the goal of the sports organizations. Based on the analyzed data, write an executive summary (1,000 words, APA-style) that describes a strategy for pricing tickets.
1. Identify a ticket revenue goal for the University of Illinois that your ticket pricing strategy will focus on.
2. Justify an appropriate pricing model based on your data analysis.
3. Describe the pricing strategies that will be used. Pricing strategies should include multiple tiers considering factors like the quantity purchased and fan loyalty.
4. Develop revenue objectives and provide strategies to meet those objectives.
5. Develop plans to maximize attendance based on fan analytics.
Assignment 2: 250 words
This discussion question will help you become familiar with retrieving data from SBRnet. Data can be found under the summaries tab and then on the left-hand side under Fan Market. Pick 2 years of data among spectators ages 18-34 or 35+. Use SBRnet to find the percent of fans who viewed or attended at least one game for a major sport of your choosing. Determine other data trends that can be found about the fans from the sport you chose. Discuss how you could use the data found on SBRnet.
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