Surveys and Feedback: Conduct customer surveys to gather insights on their thoughts and feelings about your brand.
Social Media Monitoring: Analyze comments, mentions, and engagement on social platforms to gauge public sentiment.
Online Reviews: Check review sites to see what customers are saying about your products or services.
Brand Audits: Evaluate your brand’s messaging, visuals, and overall presence across various channels.
Competitor Analysis: Compare customer perceptions of your brand with those of competitors to identify strengths and weaknesses.
Focus Groups: Organize discussions with a diverse group of customers to get qualitative insights.
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