The purpose of this assignment is to develop a campaign to promote a special event for Pandora Jewelry. Create a campaign (10-15 PowerPoint slides) for the new store launch event by completing the attached “Benchmark Marketing Campaign” template. identify campaigns that would be practical for the requirements of this assignment.
This campaign could be a 1-day event, a weekend event, or a weeklong event. Be specific on the details, including timeline, location, promotion, and budget for the event. Address the target audience, the appropriate advertisement strategies, and how you plan to integrate marketing communications across platforms for a consistent message. If you believe this company could improve by better consumer research. Be sure to include media choices that will hit the target audience.
Identify the theme of your event: Will it involve product promotion, cause-related marketing, crisis management, community outreach, demonstration of corporate social responsibility, or simply promotion of goodwill for the company?
Lastly, indicate how you will measure and evaluate the success of the campaign.
The presentation must be supported by appropriately cited research, with a minimum of three sources. Please use the COMBINE PDFs as a main resource and include more resources, make sure they are scholarly.
While APA style is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines, which can be found in the APA Style Guide, located in the Student Success Center.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
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