Applying the relevant analytical tools (discussed in the video lectures and other relevant readings) for assessing the state of the external environment to the case of a company of your choice, address the following questions:
1. What segment of the macro environment has the strongest impact (beneficial or detrimental) on this company’s industry?
2. Are all companies in the industry equally affected by the impact of this segment? Explain.
3. Which competitive force most strongly affects your company’s industry?
4. Based on your assessment of the macro environment and the competitive forces, identify one opportunity and one threat that your company is facing
5. What is your conclusion about the importance of understanding the state of the external environment from a strategic management standpoint?
You are strongly encouraged to incorporate your experiences in your post.
Attached you will find a scriipt for the video.
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